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Rural Marketing In India

1957 Members
The Untapped Market Lies In The Rural India Read more

About Rural Marketing In India

The Indian growth story is now spreading itself to India's hinterlands. With rising incomes, both consumption and production have increased significantly. Food grain production was in excess of 227.3 million tonnes in 2007–08 which was an increase of an increase of 4.6 per cent over the previous year. In 2008, the rural market has grown at an impressive rate of 25 per cent compared to the 7–10 per cent growth rate of the urban consumer retail market.

Group Details

Created By:
Community Manager

URL: http://www.brijj.com/group/rural-marketing

Group Email: rural-marketing@brijj.com

Category: Sales & Marketing Sub-Category: Business Development

Keywords:

FMCG,new market penetration,reach,consumer goods,e ... More

Created On: 10 Jan, 2009

Group type: public

Moderator: Community Manager, Administrator, Adminbrijj

Refine by: All | Discussions | Videos | Presentations | Links

BPOs cash in on rural talent

The prevailing slowdown affecting the world economy has forced the Indian IT biggies to look at rural Indian market as a successful business proposition for their BPO operations. BPOs, undoubtedly mea... more

Video shared by: Anirudh Akshay on 27 Aug, 2010 and viewed 69 times.

Riding the rural wave

Rural marketing is no longer just about reach but more about sustaining contact with consumers

Video shared by: Piya Dogra on 26 Aug, 2010 and viewed 41 times.

Urban vs Rural market for video ads

Interview with Naren Nachiappan, Managing Director, Jivox Software India Pvt Ltd, Bangalore (www.jivox.com), November 18, 2009, 4 pm

Video shared by: Ananyaa Rawat on 20 Aug, 2010 and viewed 51 times.

Logo: Cashing in on rural rush

The past year has seen a new focus on the rural market, agencies specializing in rural communication have their business growing by almost 20%.

Video shared by: Anurag Baluja on 19 Aug, 2010 and viewed 49 times.

Logo: Fast moving rural goods

FMCG companies like Dabur, Marico, Hindustan Unilever and ITC are busy formulating their rural market strategy to tap more out of the rural customer.

Video shared by: Anurag Baluja on 19 Aug, 2010 and viewed 59 times.

Anand Raval: very interesting...
thanks for posting

Posted: 20 days ago

Tata Motors bets big on rural India to drive up LCV sales

Tata Motors has set up a special rural wing hoping that at least 50 per cent of its Ace family of light commercial vehicles (LCV) sales will come from rural in just two-three years. It is, in fact, ex... more

Video shared by: Toshika Katare on 12 Aug, 2010 and viewed 33 times.

Increasing Access and Opportunity for Rural India

Dr. Ashok Jhunjhunwala is currently Professor of the Department of Electrical Engineering at the Indian Institute of Technology in Chennai, India. He leads the Telecommunications and Computer Networks... more

Video shared by: Jatin Mohan on 22 Jul, 2010 and viewed 51 times.

MDI Gurgaon ITC Rural Market Research

A disguised market research conducted by the students of MDI Gurgaon, Oct 2007

Video shared by: Sudhir Kumar on 16 Jul, 2010 and viewed 78 times.

Rural market India - An observer's Diary

Challenges & opportunities in Rural India

Video shared by: Sudhir Kumar on 8 Jul, 2010 and viewed 88 times.

How to avoid the pitfalls of rural marketing?

Masters of Rural markets .PART7

Video shared by: Vasil Khan on 17 Jun, 2010 and viewed 107 times.

How to avoid the pitfalls of rural marketing?

Masters of Rural markets .PART6

Video shared by: Akshat Purohit on 4 Jun, 2010 and viewed 73 times.

Pankaj: it is good way impro.... rule market.

Posted: 89 days ago

How to avoid the pitfalls of rural marketing?

Masters of Rural markets .PART5

Video shared by: Toshika Katare on 3 Jun, 2010 and viewed 91 times.

How to avoid the pitfalls of rural marketing?

Masters of Rural markets .PART4

Video shared by: Vineeta on 28 May, 2010 and viewed 74 times.

Rising rural consumer market

Money Mantra: In this show, Ambeek Khemka, former group president of Vishal Retail Ltd, and Dipankar Sen, group director at IMRB, give their opinions about Indias rising rural consumer market given th... more

Video shared by: Akshat Purohit on 27 May, 2010 and viewed 73 times.

How to avoid the pitfalls of rural marketing?

Masters of Rural markets .PART3

Video shared by: Anurag Baluja on 21 May, 2010 and viewed 89 times.

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Rural Marketing In India

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Information and help Browse Directories

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Copyright © 2010 Info Edge India Ltd. All Rights Reserved.