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Product Launch And Marketing

1078 Members
Creating a "buzz" with customers & the industry Read more

About Product Launch And Marketing

Once a product is developed, effectively product launch becomes the critical step to its success. The Product Launch Process must address all the steps necessary to start volume production, plan and execute marketing activities, develop needed documentation, train sales and support personnel (internal and external), fill channels, and prepare to install and support the product.
Share all your marketing strategies here for product launch or how can you make your new product visible.

Group Details

Created By:
Community Manager

URL: http://www.brijj.com/group/product-launch-and-marketing

Group Email: product-launch-and-marketing@brijj.com

Category: Sales & Marketing Sub-Category: Product Marketing

Keywords:

brand,promotion,sales,fmcg,electronic,automobile,c ... More

Created On: 8 Jan, 2009

Group type: public

Moderator: Community Manager, Adminbrijj, Administrator

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Product & Brand Management

Product & Brand Management - Product Management, New Product Planning, Evolving a Brand, Brand Re-vitalization, Managing the Brand Systems, Emerging Trends.

Presentation shared by: Sudhir Kumar on 1 Sep, 2010 and viewed 14 times.

Product Launch Names

Product Launch Names and how you an master it. So you've created a terrific product and now you want to get the word out. If you've put a lot of work into creating your product, then you'll want at ... more Product Launch Names and how you an master it. So you've created a terrific product and now you want to get the word out. If you've put a lot of work into creating your product, then you'll want at least enough sales to make it all worthwhile, right? It simply won't do to submit the ebook, if your product is indeed an ebook, to directories and hope for the best. If you have a small list that isn't too responsive, you're not going to make enough sales to make the whole project worthwhile. The answer is to make an event out of your product launch. I'd like to clarify that point a little first. Mailing your list about your own product is just that: a mailing. However, if you get your list psyched about something and drill a date into their heads, then they'll be excited as that date approaches and when it does, bam, you've suddenly got a ton of sales notifications. Don't get me wrong though: rolling launches, which don't count as an event, are effective as well. This is where you officially make your product available to the public, but instead of having a one-time launch involving tons of JV partners mass promoting within a short timeframe, you actually slowly recruit JV partners so their mailings are staggered. Normal product launches die out after a couple weeks while rolling launches are ongoing. Normal product launches however, are the ones where you hear of marketers making a million bucks in a 24-hour period with another million going to affiliates or JV partners. These results are definitely not typical, but they do give you an idea of what's possible for you. The point of having a traditional product launch is to build buzz for your product and then have a whole bunch of partners promoting for you to make big sales. The process of recruiting partners is simple: you create a killer product, you create the mini-site for it (sales letter, graphics, download page, etc.) you sell it to a test crowd like your list to see how well it converts, and then you create an awesome JV program to entice partners to join. Joint venture partners are attracted to products which have massive earning potential for them, JV programs with awesome prizes for the top earners, and a quality product that they'd be proud to promote. The topic of "buzz building" is a complicated one. It takes a lot of skill to create an effective buzz campaign and it would take hours and hours to explain it, so I won't do it here. Let's pretend that you've taken care of that part for now. The final step, after the testing, JV recruitment, and buzz building parts of your product launch, is to keep your JV partners pumped about promoting your product. There's nothing more disappointing than to recruit a hundred partners only to have one or two of them actually promote hard for you. Keep a list of your JV partners and mail them regularly to keep them apprised of updates. Marketers are busy people, so if you don't remind them about your launch, they'll get caught up in other projects and will forget about yours. Once you've assembled all the parts of a successful product launch and you've gotten all your partners stoked about your launch, the only thing left to do is to count down to zero and let the incoming flood of sales hit you. less

Video shared by: Meenu Prakash on 31 Aug, 2010 and viewed 16 times.

Startup Marketing

Some marketing ideas to get startups off the ground floor

Presentation shared by: Jatin Mohan on 18 Aug, 2010 and viewed 19 times.

Product Marketing Research - 5 Great Ways

The best part about all five of these ideas is that they're all absolutely free. You don't have to pay a consulting firm to improve your product marketing research. You can do these things yourself. ... more

Video shared by: Kamya Soni on 17 Aug, 2010 and viewed 26 times.

Product Development and Marketing Association Ptesentation Research as Marketing: How to Engage Prospects, Launch Products and Fuel Sales

This PowerPoint was presented by Doug Tangwall of End Result Marketing at the Product Development and Management Association session on research innovations and strategy in Madison, Wisconsin, on July... more

Presentation shared by: Vijaya Lamba on 11 Aug, 2010 and viewed 42 times.

Product Launch Marketing: Launch Goals

http://www.prolaunchmanager.com/launch-ready Setting your launch goals before you start your new product launch is a vital first step to your product launch marketing strategy

Video shared by: Tarun Dubba on 10 Aug, 2010 and viewed 33 times.

Marketing Strategy

Excellent presentation slides on designing an effective marketing strategy

Presentation shared by: Puneet Verma on 4 Aug, 2010 and viewed 36 times.

B2B Marketing

The 6th B2B Marketing Great Debate

Video shared by: Mohit Gautam on 3 Aug, 2010 and viewed 25 times.

production.com

5000

File:PRODUCTION LAUNCH AND MARKETING.doc [Version 1]

File shared by: Shyamali Sengupta on 28 Jul, 2010 and downloaded 9 times.

Build 2010 Understanding Marketing Strategies

This session combines traditional theory of marketing and 20 years practical experience of marketing health clubs. You will learn the fears of joining a health club, what people want they join a healt... more

Presentation shared by: Piyush Jain on 28 Jul, 2010 and viewed 58 times.

7 Steps To Product Launch Marketing Success

http://www.prolaunchmanager.com/whats-in-it-for-you You owe it to yourself to make sure that your new product launch is a ballistic missile not a bottle rocket. Rory Ramsden, a Jeff Walker trained pr... more

Video shared by: Vijaya Lamba on 27 Jul, 2010 and viewed 33 times.

Marketing Plan Final

good structure for marketing plan

Presentation shared by: Kamya Soni on 21 Jul, 2010 and viewed 85 times.

Jeff Walker: Product Launch Formula 2.0 Part1

http://www.ProductLaunchFormulaReviewBonus.com Watch This Video To Learn How A "Regular Guy" Went From Food Stamps To Six Figures A Year With An "Automatic Product Launch" Every Month... And Learn Ho... more

Video shared by: Piyush Jain on 20 Jul, 2010 and viewed 25 times.

Startup Launch - Key Steps to Success

Based on the process used to launch several successful startups including two that have gone on to file for NASDAQ IPOs (Uproar in 2000 and LogMeIn in 2008 - pending). Recent companies implementing th... more

Presentation shared by: Jatin Mohan on 14 Jul, 2010 and viewed 42 times.

Voyager Q

The voyager Q is a state of the art hard-drive dock.The device is a docking system for all your outdated hard drive,to be connected easily to any kind of computer.Any standard SATA/II hard drive can be placed inside.the device, which can be accessed through a flap.The Q stands for "Quad interfa... more

Discussion shared by: Shyamali Sengupta on 14 Jul, 2010 and viewed 31 times.

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Product Launch And Marketing

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Copyright © 2010 Info Edge India Ltd. All Rights Reserved.