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No-frills hotels change tack to woo customers

 

One of the pioneers of the no-frills concept in the Indian hotel industry, Ginger Hotels, ran a campaign a few years ago with the tagline “please help yourself”. “No valet, no bell boy, no room service, no one to tip,” it promised.
 
But the stretagies are chaging, No frills hotels have started offering services. Do you think they they failed to understand the consumer mindset in India or it is just not made for india concept?
 

 
 
 
 
 
 
 
Added by: Payal Bhardwaj on: 27 Jul, 2010 | Comments: 1 | Last Post: 35 days ago
 
 
 
 
Responses (1)
 
 
Prem Prakash Jaiswal say:
 
yes i do think that its not for indian conumer bkj the culture in which we grow we do like pepole serve us when we visit hotel its setisfy our mindset or upbringing we feel powerful we some one serve us.
 
Posted: 35 days ago
 
 
 
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