About Understanding The Indian Consumer Behaviour
consumer behavior as 'the process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services so as to satisfy their needs and desires'.Consumer behavior is influenced by: demographics, psychographics (lifestyle), personality, motivation, knowledge, attitudes, beliefs, and feelings.The Indian consumer is supposed to be very "money wise",so to lure him towards the product isnt easy,so we have their understand their needs !
consumer behavior as 'the process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services so as to satisfy their needs and desires'.Consumer behavior is influenced by: demographics, psychographics (lifestyle), personality, motivation, knowledge, attitudes, beliefs, and feelings.The Indian consumer is supposed to be very "money wise",so to lure him towards the product isnt easy,so we have their understand their needs !
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Group Details
URL: http://www.brijj.com/group/indian-consumer-ehaviour
Group Email: indian-consumer-ehaviour@brijj.com
Category: Sales & Marketing
Sub-Category: Consumer Behavior
Keywords:
sales,marketing,targetting,segmentation,cb
sales,marketing,targetting,segmentation,cb
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Created On: 11 Dec, 2008
Group type:
public