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Ankit Rai
Project Engineer, Wipro Technologies.
Project Engineer, Wipro Technologies.
Sumeet Puri
Team Developer, Hewitt Associates.
Team Developer, Hewitt Associates.
Vijaya Lamba
enterprener, independent worker.
enterprener, independent worker.
Pradeep Gautam
owner, Samarth hr solutions,s s corporate solutions,APS detectives.
owner, Samarth hr solutions,s s corporate solutions,APS detectives.
Santosh Kumar
manager, sls marketing agency.
manager, sls marketing agency.
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About Understanding The Indian Consumer Behaviour
consumer behavior as 'the process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services so as to satisfy their needs and desires'.Consumer behavior is influenced by: demographics, psychographics (lifestyle), personality, motivation, knowledge, attitudes, beliefs, and feelings.The Indian consumer is supposed to be very "money wise",so to lure him towards the product isnt easy,so we have their understand their needs !
Group Details
URL: www.brijj.com/group/indian-consumer-ehaviour
Group Email: indian-consumer-ehaviour@brijj.com
Category: Sales & Marketing
Sub-Category: Consumer Behavior
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(4) Re: can we actually understand the indian consumer ? Dear all,
I think we need to look from another prospective i.e.
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Presentations (48)
Blog Feeds (3)
Indicus Analytics Blog Space
- Footballonomics
by ankurgupta on 11 Jun 2010
Football originally referred to a variety of games in Medieval Europe, which were played on foot as ...
Chacko Joseph's Financial Services - Life Insurance, General Insurance, Housing Finance and Mutual Funds in Mumbai - Thana - Dombivli - Kalyan
- Hello world!
by admin on 14 Jun 2010
Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
Behavior Books Consumer
- Click CD: What Millions of People Are Doing Online and Why it Matters
by Cabdriver on 4 Mar 2009
_How to use Hyperion Click CD: What Millions of People AreFrom Publishers Weekly Computers Click CD:...
Files (10)
File Size: 794.80 KB | Downloads: 15 | Version: 1 | Added by: Vasil Khan
File Size: 1.44 MB | Downloads: 16 | Version: 1 | Added by: Alwin Wilson
File Size: 361.83 KB | Downloads: 7 | Version: 1 | Added by: Ananyaa Rawat
Discussions (4)
Practical Consumer Segmentation
Hi!
I invite discussion on a topic to generate ideas which I am sure many marketing professionals would be grappling with today. The question has the following parts:
1. What are the three (may be more?) best ways to segment Indian consumer? I...
The indian consumer is different,what are the factors which affect the decision making abilities of the consumers ?
do social,political and economic factors play a role in the buying patters of the consumer ?
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