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Brand Managers 

 
2633 Members
For those who want to transform ordinary products to "Global Brands" ! Read more
 
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Brand Management: Audit brandsphere
 
http://www.oxlearn.com. Consumers 5 forces that influence a brand. Corporation, distribution, consumer, competitors, marketing environments.From Brand Vision to Brand Evaluation book available at htt...  more
 
Video shared by: Mohit Gautam  on 3 Sep, 2010 and viewed 5 times.
 
 
 
 
Brand Management
 
Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product’s perceived value to the customer and thereby increa...  more
 
Presentation shared by: Kamya Soni  on 28 Aug, 2010 and viewed 73 times.
 
 
 
 
What Is Branding?
 
Branding? We don't need no stinkin' branding. www.ahundredmonkeys.com
 
Video shared by: Puneet Verma  on 27 Aug, 2010 and viewed 54 times.
 
 
 
 
What is a Brand Really Worth?
 
Professor Andrew Ainslie and student Garrett Sonnier suggest ways of measuring subjective attributes of brands. Visit UCLA Anderson School of Management http://www.anderson.ucla.edu/ Click here for ...  more
 
Video shared by: Puneet Verma  on 27 Aug, 2010 and viewed 24 times.
 
 
 
 
Social marketing: You're global, now think local
 
According to a study, 93% of marketers considered it at least somewhat challenging to reach audiences in local markets with a unified brand message, and the most popular tactics used to market to local audiences were websites with local content (69%), print ads (62%) and event promotion (59%).Less t...  more
 
Discussion shared by: Shweta Khurana  on 27 Aug, 2010 and viewed 20 times.
 
 
 
 
Brand Management: Characteristics of successful brands 2
 
What all successful brands have in common? Part 1 . For more videos on brand management go to http://www.oxlearn.com , From Brand Vision to Brand Evaluation Book available at http://bit.ly/9SKnXy
 
Video shared by: Tarun Dubba  on 21 Aug, 2010 and viewed 30 times.
 
Supriyo Bhattacharjee: beautiful & clean video classes
 
Posted: 8 days ago
 
 
 
 
Building Global Brands
 
Professor Sanjay Sood looks at global issues in brand management. Visit UCLA Anderson School of Management http://www.anderson.ucla.edu/ Click here for more faculty videos from UCLA Anderson School ...  more
 
Video shared by: Sudhir Kumar  on 20 Aug, 2010 and viewed 50 times.
 
Supriyo Bhattacharjee: Dear sir, UR dialogged R very useful.
 
Posted: 8 days ago
 
 
 
 
Brand Equity Assignment help
 
The slide is about Brand Equity. In the study of Marketing Brand Equity is an imoportant concept.
 
Presentation shared by: Sudhir Kumar  on 20 Aug, 2010 and viewed 46 times.
 
 
 
 
The Mark Hurd Saga: A Win for CSR or Brand Management?
 
What are your views on the former HP CEO Mark Hurd's dismissal after the scandel that broke out?

 
Discussion shared by: Shweta Khurana  on 16 Aug, 2010 and viewed 39 times.
 
 
 
 
Brand your company for cheap
 
With the influx of talent in the marketplace during a downturn, Wilson Chew, group principal consultant and CEO of StrategiCom says it is now a good time for companies to brand itself and reach out to...  more
 
Video shared by: Mohit Gautam  on 14 Aug, 2010 and viewed 68 times.
 
 
 
 
Who's the Enemy?
 
Find your best strategy by doing the opposite of your main competitor.
 
Video shared by: Naina Wasan  on 13 Aug, 2010 and viewed 50 times.
 
Rajeevan: If the competitor doing the best in the market then how we can say to do the opposite to compete with the competitor?
 
Posted: 2 days ago
 
 
 
 
Brand management, brand building, brand marketing
 
http://www.honestymarketing.co.uk - No Smoke, No Mirrors, Just Results. Honesty Marketing brings a refreshing blast of truth and integrity to business communications. We believe that every business h...  more
 
Video shared by: Meenu Prakash  on 7 Aug, 2010 and viewed 46 times.
 
 
 
 
Brand Management Part 2
 
Noel Capon talks to Barton Warner, VP U.S. Marketing and New Business Development, Bayer. See also www. axcesscapon.com.
 
Video shared by: Jatin Mohan  on 6 Aug, 2010 and viewed 35 times.
 
 
 
 
Online Branding Strategies
 
Online branding is a very shrewd strategy for any business looking to gain a competitive edge when marketing on the internet. Developing a unique business brand will help to make you more easily identifiable setting you apart from the pack online. This will result in you being able to deliver any ma...  more
 
Discussion shared by: Shweta Khurana  on 4 Aug, 2010 and viewed 51 times.
 
Akash: this is good idea which help us to make brand more impresion, i have query how we can make branding of the automobile lubricant market, where peaple are not much net savi.
 
Posted: 4 days ago
 
 
 
 
7 secrets of brand management
 
What would your seven key factors in brand management for online branding through a personal profile?
 
Interested to hear your thoughts.

 
Discussion shared by: Simon Hamer  on 4 Aug, 2010 and viewed 75 times.
 
 
 
 
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