About Brand Managers
Brands provide multiple sensory stimuli to enhance customer recognition.Customers who are frequent and enthusiastic purchasers of a particular brand are likely to become Brand Loyal. Cultivating brand loyalty among customers is the ultimate reward for successful marketers since these customers are far less likely to be enticed to switch to other brands compared to non-loyal customers.
Brands provide multiple sensory stimuli to enhance customer recognition.Customers who are frequent and enthusiastic purchasers of a particular brand are likely to become Brand Loyal. Cultivating brand loyalty among customers is the ultimate reward for successful marketers since these customers are far less likely to be enticed to switch to other brands compared to non-loyal customers.
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Group Details
URL: http://www.brijj.com/group/brand-managers
Group Email: brand-managers@brijj.com
Category: Strategy & Leadership
Sub-Category: Others
Keywords:
brands , products , equity,advertising,positioning
brands , products , equity,advertising,positioning
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Created On: 3 Dec, 2008
Group type:
public