Anirban Das's Profile - Manager - Online Marketing, Info Edge India Limited - View Professional Profile of Anirban Das

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Anirban Das

( 525 connects )

Manager - Online Marketing, Info Edge India Limited
Noida, India

Kalinga Institute of Industrial Technology , Bhubaneswar

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Professional Details

Experience

6 years and 5 months

Expertise

Search engine optimiation(SEO), Search Engine Marketing (SEM), PPC Campaigns, Affiliate Marketing, Email Marketing, Online Viral Marketing, Social Media Optimiation, Online Branding, Media Buying/Selling.

Professional Summary

Online Marketing Expert with more than 6.5 years of relevant experience in search engine marketing, online marketing, search engine optimization, affiliate marketing, media buying and online advertising. Specializing in online marketing of various businesses as Travel Tourism, Education, Jobs & Careers, Matrimonial, Apparell, Real Estate, web 2.0, E-commerce, news, financial portals. Focus on next generation web marketing, search engine optimization, social media promotion techniques, web viral marketing and new media businesses.

Industry Type

Internet

Functional Area

Marketing / Advertising / MR / PR

2008- Present

Manager - Online Marketing at Info Edge India Limited

Location

Noida, India

Job Summary

Naukri.com, Jeevansathi.com, 99Acres.com, NaukriGulf.com, Shiksha.com. Initiated and managing all the search engine optimization and free traffic campaigns for naukri.com, jeevansathi.com, 99acres.com, shiksha.com, allcheckdeals.com, asknaukri.com, brijj.com, naukrigulf.com. Created guidelines for editorial to assure better indexing by search engines. Managing Search Marketing Campaigns (PPC) for inhouse portals. Managing Display Ads for inhouse portals. Working on increasing aquisitions with high quality. Creating Online Media Plans for inhouse portals. Develop and manage the natural and paid search engine optimization campaigns. Managing the knowledge base of site behaviors and metrics by using web analytics to optimize the site sales conversion though the testing and implementation of personalization and site modifications. Implemented web metrics application to monitor and improve results of web sites. Develop programs to optimize the site sales conversion.

2007- 2008

Online Marketing Manager at Vriti Infocom Pvt Ltd

Location

Noida, India

Job Summary

*Responsible for online marketing initiatives including search engine marketing campaigns, search engine optimization, affiliate marketing, email marketing, social media optimization and media buying. *Managing Search Marketing Campaigns for inhouse and clients. *Creating Media Plans for various company clients. *Initializing and managing all the viral marketing campaigns. *Develop and manage the natural and paid search engine optimization campaigns. *Managing the knowledge base of site behaviors and metrics by using web analytics to optimize the site sales conversion though the testing and implementation of personalization and site modifications. *Developing creative and offers & implementing effective email and affiliate marketing campaigns. *Implemented web metrics application to monitor and improve results of web sites. *Develop programs to optimize the site sales conversion though the testing and implementation of personalization and site modifications.

2005- 2007

SEO-SEM Manager at Fareportal India Pvt Ltd

Location

Gurgaon, India

Job Summary

*Responsible for online marketing initiatives including search engine marketing campaigns, search engine optimization, affiliate marketing, email marketing, social media optimization and media buying. *Managing Search Marketing Campaigns of more than a million dollars a month. *Creating Media Plans cheapoair.com. *Initializing and managing all the viral marketing campaigns. *Develop and manage the natural and paid search engine optimization campaigns. *Managing the knowledge base of site behaviors and metrics by using web analytics to optimize the site sales conversion though the testing and implementation of personalization and site modifications. *Developing creative and offers & implementing effective email and affiliate marketing campaigns. *Implemented web metrics application to monitor and improve results of web sites. *Develop programs to optimize the site sales conversion though the testing and implementation of personalization and site modifications.

2004- 2005

E-Commerce Manager at Emfex Pvt Ltd

Location

Asansol, India

Job Summary

Manage a team for SEO, link building, maintenance of company websites, design, online advertisement, email marketing, customer support.

2004- 2004

SEO executive at Connect Soft Infocom Services

Location

Asansol, India

Job Summary

search engine optimization (seo) of the company sites, link building, maintenance of company websites, design, and online advertisement, email marketing, customer support.

2003- 2004

Center incharge at Institute Of Computer Accountants

Location

Asansol, India

2002- 2003

Marketing Executive - Faculty at SSI Computer Education Pvt Ltd

Location

Asansol, India

Academic Details

1999 - 2003

BTech/BE, Kalinga Institute of Industrial Technology
Bhubaneswar , India

1983- 1999